I received an email this morning from Amazon announcing their new “Amazon Green” initiative.
Help shoppers discover the benefits of going Green. Amazon.com has launched Amazon Green, a cross-category program that includes a list of products that customers have selected as the best green products offered by Amazon.com and a place for customers to discover Amazon’s entire green product selection.
One the surface, even though it is clearly a sales ploy, I love to see them putting energy behind helping the environment. In addition, the social aspect asking users to vote on which “green products you wish everyone had” is a very nice touch.
However, irony here is hard to overlook. As someone who has made a lot of Amazon purchases over the years it is hard for me to take them very serious here. They still routinely use huge boxes and plastic filler packs for small orders. Even my Kindle arrived in a huge box.
So while I think it is a nice concept, if Amazon really want to show a commitment to the environment, I hope they eventually start from with in.